This blog post will explain how to correctly approach a client when they need work done for them. I will describe the process of the communication between the creator and the client, the planning/Pre-Production, and the production of the project.
(Fig1: Story Map of how a client is approached)
The Start
It all starts with the client reaching out and asking for work that they need for their upcoming project or their business. First, they discuss what they need Graphics, Videos, Animations, Photography, or a mix of them all. Then they describe what is it they need it for, maybe an Upcoming Event, New Music, Fashion Project, or for Branding Purposes. Most of the time the client knows what sort of look or what exactly they are after but if not, multiple ideas are discussed with the client to make sure the creator and the client are on the same page.
(Fig2: What I Provide)
Pre- Production
Once there is a set idea, the Pre-Production part starts. The planning varies for different types of media that are requested. There are a lot of things that need to be considered when anything is planned. I will list some of the most important things I consider before starting any work. It is vital that planning is done to ensure that the production goes as smoothly as possible.
Theme
(Colours, Mood, and Energy)
Scenes
(Set, Outfits, and Props)
Purpose
(Entertainment or Informative)
The Production
When the Pre-Production/Planning part is finished the project is ready for Production. Once the project has started the client must be updated constantly on the work's progress to make sure they are liking the direction the work is going. The most important thing is to make sure the client is satisfied with whatever they're paying for, therefore if they want any changes it can be arranged. It is very crucial to make sure that the client is satisfied with the work and the customer service you've provided! If so the chance of them coming back for more work or you getting recommended is a much higher chance.
The Finish
Once the work is done you let the client see it and get feedback for any further improvements or changes. If the client is satisfied with the finished piece, you can proceed with the exchange of payments for work done.
Bibliography
Fig1: 'Story Map of how a client is approached' has been made with Canva.com
Everything else is self made.
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